A person or an organization making profit using unhonorable practices from a culture they do not care for.
Example in Music: Major [record labels] signing the latest viral rapper, exploiting them for the max returns even if their music sucks.
Example in TV Shows/Movies: Creating and popularizing a gay character in the pursuit of the LGBT [community's] cash.
Example in Video Games: Selling DLC for the same price of a full game, selling micro-transactions items that should be in a game for free to start with and selling [Pay To Win] items that will give players a huge advantage over other gamers in a competitive environment.